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Starwood Hotels & Resorts introduces mobile app for room access

  • Starwood Preferred Guest® (SPG®), the award-winning loyalty
    program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT),
    introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry
    system allowing guests to use their smartphone as a key. Rolling out to Aloft
    Bengaluru Cessna Business Park, SPG Keyless makes its official debut in India
    today.

    • Starwood Preferred Guest® (SPG®), the award-winning loyalty
      program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT),
      introduces SPG Keyless, the hospitality industry’s first mobile, keyless entry
      system allowing guests to use their smartphone as a key. Rolling out to Aloft
      Bengaluru Cessna Business Park, SPG Keyless makes its official debut in India
      today.


    •  
    • SPG Keyless is a groundbreaking turning point in the traditional
      hotel experience, redefining the age-old way guests arrive and check-in to
      their rooms. SPG Keyless – powered by the SPG app – enables guests to
      unlock their room with a simple tap of their smartphone. 
    •  
    • “SPG Keyless transforms the first interaction with our guests
      from one that is transactional to something more personal,” said Stephen Ho,
      President Starwood Asia Pacific Hotels & Resorts. “This is just the
      beginning, because through mobile we have the opportunity to marry high
      tech and high touch to transform the hotel experience in many exciting ways.”  
    •  
    • “We are delighted to be the first Hotel company to launch
      Keyless Check-in in India. Aloft Bengaluru Cessna Business Park was the natural
      choice given the Aloft brand’s strong focus on forward-design and tech-savvy
      spaces and the fact that this hotel is located within the city’s hot high
      tech hub”, said Dilip Puri Managing Director India and Regional Vice President
      South Asia.
    •  
    • Starwood has been rapidly rolling out SPG Keyless with plans for
      it to be available on 30,000 doors in 150 hotels around the globe by early 2015
      across Aloft, Element and W hotels. SPG Keyless is available to SPG
      members who book a hotel room through one of Starwood’s channels.

     

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