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IDS NEXT launch Envy Solutions for restaurants, another for hotels on the way
24 May 2012

IDS NEXT has launched its new program Envy Solutions for the hospitality industry. The company claims that the programme equipped with artificial intelligence will reduce costs for hotels and restaurants and enhance guest experience.

Envy Dine which is programmed for tablets and targeted towards restaurants will help guests decide their order based on their preferences. Binu Mathews, President & COO at IDS NEXT told India Hospitality Review that the solution will help hotels and restaurants cross-sell and up-sell.

“If a table orders 2 plates of chicken starters, the solution will prompt and suggest a platter. The inbuilt intelligence of the system will note that during a particular time of year there is a demand for certain foods and will prompt those. So for example in summer it will suggest ice-cream for desert and in winter hot chocolate fudge,” Mathews said. 

The company is targeting both upscale and mid-level restaurants for the solution. Further, the drop in prices of tablets will make the product affordable. At present the highly competitive FnB market is constantly looking at new ways to recreate itself and deliver a unique dining experience. Mathew believes that besides the upscale restaurants, in about a year and a half, the solution will find popularity among mid level restaurants as well.

Further the solution could help the hotel connect with their guests as well. “The mobility solution can also be connected to a hotel’s CRM thus facilitating a personal interaction that carries on beyond the meal; all this has positive revenue implications for a hotel or restaurant,” Mathew added.

The solution works both on Android and iOS platform, hence its not brand specific. Restaurants can go for the cheaper tablets available in the markets as well and use the solution. Speaking about the investment needed, Mathew said that investments completely depend on hotel or restaurant’s management. “A restaurant or a hotel can choose to have one tablet per table or offer a tablet to each diner. Additionally, their captains could have tablets to guide guests as they order. The investment depends on the kind of experience they want to provide and that is the uniqueness and flexibility of the solution,” he said.

Also, in the age of information while softwares and solutions could get outdated soon after the purchase, the company claims to upgrade and improve the solution based on customer feedback. The company will offer improved features and upgrade the solution every six months.

IDS is also planning to launch a new software for hotel managers which would keep them connected while they are on the move and help them provide personalised attention to their guests and resolve escalations. 

“Mobility solutions for guests enable them to check-in using a tablet, they can order room service from their room from the tablet placed there, they can browse hotel facilities and thus avail of them, we are developing applications along these lines,” Mathew said.

IDS NEXT has over 3000 customers in 40 countries across South Asia, Middle East, Asia Pacific and Africa.

 - By Lohit Jagwani