Economics is embedded in the environment. Green is good for business – for strengthening market differentiation and giving an impetus to the bottom line. This has been proven time and again by green hotels who have, over the years witnessed their commitment to environmental concerns which pay high returns as a result of reduced operational expenditure.
Economics is embedded in the environment. Green is good for business – for strengthening market differentiation and giving an impetus to the bottom line. This has been proven time and again by green hotels who have, over the years witnessed their commitment to environmental concerns which pay high returns as a result of reduced operational expenditure. Only practicing green habits inside the hotels is not enough, pragmatic real time practices alone can be beneficial to not only the traveler but also the hotel economics and the entire hospitality industry involved with the hotel, not forgetting the actual community in which it stands. Thus, with the aim to make green preaching a practicality, Meluha the Fern ecotel at Powai, Hiranandani Gardens Mumbai has been constructed in an eco friendly style incorporating all sustainability infrastructures.
As per Punish Sharma, area G.M. of the Meluha the Fern ecotel at Powai,”It is not only believing in CSR ‘Corporate Social responsibility’ butCER: Corporate Environment Responsibility; this is a new concept by us whereby organizations can consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment, for standardization. Sustainability is at the forefront of our hospitality and construction sector. Both our ecotels, the Rodas and the Meluha the Fern are constantly talking about sustainability in their designs and workplace that fit the model. Since its earliest days, Rodas ecotel has been known as a champion of green policies. Developed at the onset the architectural preset lighting systems save energy in hotel lobbies and restaurants thus being one of the first ecotels to stress on light harvesting.”
The Ecotel Certification is based on five areas of environmentalism, each of which is designated by a Globe award. These five areas are referred to as the ‘cornerstones of environmental responsibility’ or simply as ‘Globes’. These Globes are Energy conservation, Water conservation, Solid waste management, Employee environmental education and Environmental commitment
Employee environmental education
If any department scores below that level, but above a minimum threshold, the tertiary criterion can boost that department’s score so that the hotel becomes eligible for the certification. The tertiary criterion is simply described as a bonus system. The hotel receives bonus points for environmental programs discovered in operation that are not part of the primary criteria, and are considered to be above ordinary levels of environmental responsibility.
Based on the hotel’s score in each category, the lodging facility can be awarded from zero to five ‘Ecotel Globes’, corresponding to each of the five cornerstones. Hotels that are awarded one or more globes qualify as Ecotel certified hotels for a period of two years, but have to agree to re-inspections (announced and unannounced) at any time during that period.ECOTEL benefits