CEO Bytes
On the potential of branded budget hotels
Philip Logan , Vice President, Hotel Formule1 India

The potential of branded budget/low cost hotels in India is showing very positive growth patterns  with the growth in both business as well as leisure travel by an aspiring middle class Indian customer. Such branded hotels promises consistent quality, clean and best value accommodation and offers it across every hotel in any part of the world, thus increasing its brand equity.

 Hotel Formule1 is emerging as one such key player in India by bringing a niche concept of ‘Rest Assured’ hotels promising consistent service benefits. Bringing people first time into branded hotels away from unorganised sector. Hotel Formule1 is now a network of 6 hotels (with just  open Pune Pimpri).