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Balancing the demand by enabling more mid-market hoteliers to be found and booked online

There
is significant potential for online bookings, especially in the Indian market.
While mid-market hoteliers are aware of the need to be online, they find the
process complex and difficult to manage. This is where RezNext simplifies the
process with its unique real-time distribution technology. By empowering more
hotels to be online RezNext is also helping balance the shortage of rooms
available online for sale, bringing real and consumable supply to the market.
 

Current scenario

Hotel
distribution today is a complex environment with multiple distribution channels
that drive online bookings to hotels. Managing the bookings from these channels
is a difficult task. The reservations manager is tasked with ensuring these
bookings are updated in the hotel system. While this alone is a cumbersome
process, one in three bookings also have modifications. This needs to also beentered
in the hotel system. When there is a cancellation, the status must also be updated
again in the hotel system and the room must be pushed back to the online
distribution channels for booking. The revenue manager needs to ensure that
inventory and rates across different channels are accurate and bookable. All of
this is very difficult to manage manually. 

RezNext’s
technology addresses all these pain points. With its real-time hotel
distribution technology, reservation managers no longer need to manually update
their bookings, modifications or cancellations in the hotel system. Instead,
the booking flows directly from the distribution channels into the hotel system
through the RezNext platform. All the inventory and rates from the hotel PMS is
also made available on all distribution channels real-time and helpshotels improve
visibility, bookings and profitability. 

With
real-time hotel distribution technology, RezNext is not just helping hoteliers
streamline their reservations, but also helping themtransform guest experience.
With less emphasis on system updates, resources can be effectively focussed on
engaging better with guests. Guests get a seamless booking experience on the
booking site with real-time inventory and rates, and great service at the hotel
with all their modifications honoured. This real-time connectivity is
facilitated by our proprietary interface that moves the hotel and the
distribution channels into a real-time two way exchange environment. 

Empowering mid- market hoteliers

RezNext
is focussed on helping hoteliers do distribution the right way. To facilitate
this RezNext not only provides an intelligent distribution platform to connect
to large number of distribution channels, but also provides the intelligence to
manage the distribution efforts profitability. The ReDdashboard from RezNext
provides hotels with key insights into their occupancy, arrivals, departures,
channel yield, daily sales report (including both online and offline) for
hoteliers to respond to business requirements dynamically. 

RezNext
is also trying to organize the travel agents market for hoteliers through its
Bridge program that allows hotels to connect to thousands of travel agents, and
leading ecommerce sites that have the potential to drive large volumes of
online bookings. Our hotel distribution offering is also integrated with
revenue management strategy allowing our hotels to distribute their inventory
at the most profitable rates. 

With
our proprietary real-time distribution technology, our aim is to help hotels in
our markets embrace online reservations quickly and effortlessly. Wecontinuously
work with our hotel partners to help them grow their share of online bookings
both through third party demand generators and through their own website.

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